Business is booming for Brooks, Bandits at Junior A hockey championship

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Brooks, Alta., is Bandits nation.

But it surely’s additionally hockey nation, and now tons of have descended on the small metropolis and its surrounding communities to look at 5 groups play.

“It’s half our lodge,” stated Heritage Inn Brooks normal supervisor Eric Deringer on Tuesday. “It’s 100 rooms between two properties for 10 days.”


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After years of placing collectively profitable groups however unsuccessful internet hosting bids, Brooks is seizing the chance to shine on the 2019 Nationwide Junior A Hockey Championship.

“We’ve seen proper from Day 1, proper when tickets went on sale, that Brooks followers are hungry for an occasion like this they usually’ve been ready a very long time for it to return right here,” host committee chair Tyler King stated.

“We knew as soon as we might provide it to them, the remainder would come like clockwork.”

The NJAC is predicted to have an financial influence between $2-2.5 million.

WATCH: Brooks Bandits gun for nationwide title after profitable third AJHL championship in 5 (2016)

Some companies have been prepping for this week from the second Brooks was introduced because the host — they usually’ve discovered some distinctive methods to benefit from it.

One native espresso store has given its menu a hockey-themed makeover, because of a suggestion from a buyer.

“We’ve got the Breakaway Breve, Championship Latte, Puckachino, Crosscheck Chai, Bandits Bubble Tea,” proprietor Sandy Haberman-Melville stated.

These aren’t the one adjustments she’s made in mild of the occasion, although.

“We’re doing prolonged hours on nights when there are occasions downtown and we’re open on Sundays,” she added. “We’ve additionally added a patio only for the NJAC event.”


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Hockey Canada has additionally taken discover of the event’s early success.

It’s already discussing bringing occasions to Brooks sooner or later.

“There’s potential to host camps, exhibition video games, issues like that,” Hockey Canada occasions and properties senior supervisor Jeff Beck famous. “We all know we will put our groups in right here, whether or not it’s nationwide groups or groups on the membership stage.

“We all know we’ve got that chance on this constructing.”

© 2019 World Information, a division of Corus Leisure Inc.

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