B.C. wineries look toward awards to help them stand out in crowded marketplace

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Whether or not she’s sharing tastes of her newest wine or cider at an Okanagan occasion or being current at enterprise and industry occasions, Jennifer Turton-Molgat is aware of it takes plenty of work to assist her enterprise stand out.

“As you recognize, there’s plenty of wineries now they usually all make nice wine,” Turton-Molgat, proprietor of The View vineyard in Kelowna, advised World Information.

The View’s wines have been amongst 500 submitted to the B.C. Better of Varietal competitors by virtually 100 British Columbia wineries.

“We entered a couple of of our fragrant whites and I anticipate that our rosé’s will do properly. They at all times do very properly,” she mentioned forward of the ceremony in Penticton on Wednesday evening.

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Vineyard homeowners like Turton-Molgat consider the awards they garner from professionally judged occasions just like the B.C. Better of Varietal on the Okanagan Spring Wine Pageant assist spotlight the standard of the wine in an more and more crowded market.

An award may help promote wine, in line with wineries and the occasion organizers.

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“It may well actually assist push the industry ahead when it comes to the standard of our wines and the way we’re capable of compete on the world stage,” Okanagan Wine Festivals Society board chairperson Angela Brown mentioned. “Secondly, it’s an exceptional alternative for the wineries to market their product.”

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Whereas The View’s rosé’s didn’t win awards at this 12 months’s occasion, the vineyard did win gold medals for his or her Gewürztraminer and Pinotage Reserve.

The Better of Present award went to Penticton’s Time Vineyard 2017 Riesling.

A full listing of successful wines may be discovered on the hyperlink right here.

The Okanagan Spring Wine Pageant wraps up Might 11.

© 2019 World Information, a division of Corus Leisure Inc.

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Supply hyperlink – https://globalnews.ca/information/5257313/b-c-wine-awards-help-entire-industry-compete-on-world-stage-wineries/

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