Amazon Storefronts is a new retail hub exclusively for US small businesses

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Amazon is introducing a brand new part of its large on-line retailer known as Amazon Storefronts, which is able to promote merchandise solely from “U.S. small and medium-sized companies” which might be on Amazon.

The brand new web page will characteristic over 1 million merchandise from nearly 20,000 firms, together with curated collections, offers, movies, and tales highlighting particular person firms. Every week, there shall be a featured “Storefront of the Week” for a selected firm promoting on Amazon, together with a collection of “Meet the Enterprise Proprietor” profiles.

Gee whiz, aren’t small mom-and-pop US-based companies nice?

A number of the smaller firms that can obtain high-profile consideration from Amazon are certain to be glad for the additional PR and the devoted part. Nevertheless it’s laborious to shake the air of “Gee whiz, aren’t small mom-and-pop US-based companies nice? We’re a relatable firm that helps folks run their firms higher, not one that’s slowly killing off smaller retail shops that may’t probably compete with Amazon’s superior and cheaper provide chain administration and changing them with Chinese language retailers! That’s not Amazon!”

The definition of what Amazon considers a “US small and medium-sized enterprise” additionally appears fairly versatile. There’s the Little Flower Cleaning soap Firm, which is ready to be the topic of Amazon’s “first-ever nationwide tv industrial that includes actual companies that promote on Amazon” (an extremely particular milestone that primarily means nothing to anybody who doesn’t work at Amazon). However the storefront additionally options wholly digital merchandise like Kindle Limitless books which might be solely debatably a “US-based enterprise” and main tech merchandise just like the Eero mesh Wi-Fi router, the ChefSteps Joule, and the Important Cellphone. These most likely not what most individuals take into consideration after they consider homegrown American small enterprise.

The brand new Amazon Storefronts web page is stay now on Amazon’s web site.

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