UberMedia CEO Gladys Kong: Success Is Data-Driven | Exclusives

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Gladys Kong is the CEO of
UberMedia, a cell location knowledge firm that’s headquartered in Pasadena, California.

On this unique interview, Kong discusses the significance of constructing knowledge actionable, and the various alternatives out there within the knowledge science area, notably these involving using cell knowledge.

Gladys Kong

CEO

UberMedia

TechNewsWorld: Might you briefly describe your profession? How did you get the place you might be at present?

Gladys Kong: My background is in tech. My diploma is in pc science. I began out working in a analysis mission at UCLA. Then in 1999 the Web occurred, and I began working at The Thought Lab, the place I gained quite a lot of expertise working with entrepreneurs.

I realized that I beloved working with startups and constructing tech firms. I joined UberMedia as CTO in 2012, and I labored on constructing the know-how and realized rather a lot about cell. In 2015 I grew to become CEO, and I actually needed to study the enterprise aspect of issues.

TNW: Why do you’ve a ardour for cell know-how and knowledge options?

Kong: My first introduction to knowledge options was working at UCLA, once I was pursuing my grasp’s diploma. I used to be engaged on a mission to assist the navy discover a neater, extra human language to question a database. We had been determining tips on how to make it simpler to get data right into a pilot’s hand.

I noticed that knowledge is usually a supply of quite a lot of solutions, and determining tips on how to get data from knowledge was very attention-grabbing to me. After I got here to UberMedia, a part of the invention was how knowledge in cell apps might help in monetization and understanding customers to provide them a greater expertise.

We began trying into cell knowledge basically, and that concerned a merging of my two passions in a fast-paced, progressive atmosphere. These two mixed make it very compelling for me. I have been repeatedly studying and innovating and maintaining with the fast-paced cell world. I’ve a ardour for studying, and you may by no means cease as a result of a lot is evolving on a regular basis.

TNW: What does UberMedia do, precisely, and the way is it distinctive within the business?

Kong: UberMedia supplies actionable locational intelligence to companies, in an effort to assist them make higher choices. It could possibly be one thing like the place do I open a brand new retailer, or it could possibly be that I simply ran a advertising and marketing marketing campaign — and did it drive site visitors to my retailer?

We offer knowledge in order that firms could make higher choices. UberMedia is about high-quality knowledge, and we additionally make it actionable. You possibly can have a considerable amount of knowledge, however the first query companies ask is, how does it assist me?

We assist reply actual enterprise questions with knowledge. Now we have constructed quite a lot of toolsets over time to assist companies get the insights they need out of the info that we’ve got.

TNW: You are on the board of administrators for Innovate Pasadena. Might you describe what that group does, and why you might be dedicated to its work?

Kong:
Innovate Pasadena is a nonprofit group dedicated to supporting progressive communities and connecting them to individuals who name Pasadena house.

I have been right here since I attended faculty, and I’ve lived right here ever since then. My whole profession has been constructed right here, and my kids have been raised right here.

I like serving to Modern Pasadena construct consciousness and assist for
STEAM Schooling, and I additionally like bringing in new companies, encouraging entrepreneurship, and connecting companies to individuals who might help their careers.

TNW: What are a number of the latest tendencies in cell promoting and location-based advertising and marketing?

Kong: Cellular promoting and location-based advertising and marketing are getting an increasing number of data-driven, each in focusing on and analyzing outcomes. Advertisers try to know extra concerning the shopper’s journey. They need any insights they will get their fingers on in an effort to perceive the buyer.

In addition they wish to measure the outcomes of their promoting dollars. Advertisers try to measure the impact of their promoting dollars on foot site visitors.

Location measurement is changing into a way more essential a part of promoting, so quite a lot of our focus at UberMedia is to make knowledge actionable, in an effort to assist companies measure the effectiveness of their advertising and marketing campaigns. Entrepreneurs are centered on discovering the suitable clients, however they’re additionally measuring and studying concerning the outcomes of their campaigns.

TNW: What would you advocate to younger individuals who wish to become involved on this area? What ought to they research in faculty, and what sorts of jobs ought to they search for after they get out?

Kong: There’s a large demand for knowledge scientists. There are quite a lot of majors that may result in a profession in knowledge science, and there are even knowledge science majors. Normally, having a strong background in math and science is commonly useful. Having programming expertise can be an enormous plus, as a result of then you may write scripts and enter knowledge by yourself.

The important thing issue, although, is having a curious thoughts and robust analytical expertise. The sphere is transferring so quick, with a lot innovation. The whole lot can change, however you continue to want to research and ask the suitable questions. It’s vital to have a curious thoughts and an curiosity in studying, as a result of this can be a area that’s continuously evolving.

TNW: How is the connection between cell applied sciences and knowledge science evolving? What’s sooner or later for this area?

Kong: At present all customers carry a supercomputer of their pockets, within the type of a smartphone. I feel that the demand for knowledge will solely develop, as customers spend extra time on their cell gadgets.

We’re consuming extra content material on our cell gadgets, and a lot of our habits has switched to cell. Companies should discover a method to leverage knowledge they will get from cell gadgets, whether or not it comes within the type of location-based knowledge or, sooner or later, voice apps and even robotic gadgets.

Knowledge shall be coming in in some type, and corporations which can be data-driven and repeatedly evolving within the area shall be most profitable.

Vivian Wagner has been an ECT Information Community reporter since 2008. Her predominant areas of focus are know-how, enterprise, CRM, e-commerce, privateness, safety, arts, tradition and variety. She has intensive expertise reporting on enterprise and know-how for a spread
of shops, together with The Atlantic, The Institution and O, The Oprah Journal. She holds a PhD in English with a specialty in fashionable American literature and tradition. She acquired a first-place characteristic reporting award from the Ohio Society of Skilled Journalists.
E-mail Vivian.



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