Tiffany’s $250 Million Bet on a 78-Year-Old Store

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The well-known Tiffany constructing on the nook of fifth Avenue and 57th Road, the place Audrey Hepburn’s Holly Golightly mused “nothing very unhealthy might occur to you” in 1961, will be the most enduring instance of what retailing regarded like earlier than the Web arrived.

So it’s placing that the Tiffany & Co. of 2018, confronted with an onslaught of on-line commerce, is responding by making a giant wager on that previous retailer. It’s investing as a lot as $250 million within the 78-year-old flagship.

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