The FDA is cracking down on Juul e-cig sales to minors – TechCrunch

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The FDA has its eye on Juul Labs, the e-cigarette firm that has captured practically half of the $2 billion e-cig market.

Yesterday, the U.S. Meals and Drug Administration Commissioner Scott Gottlieb introduced a brand new initiative referred to as the Youth Tobacco Prevention Plan. Whereas the company is targeted on ensuring children don’t have easy accessibility to any e-cigs, the Juul vaporizer appears to be of explicit concern to them.

As a part of the initiative, the FDA has despatched a request for info to Juul Labs in an effort to grasp why younger persons are so drawn to the product.

Over the previous yr, quite a lot of studies have instructed that teen vape use, particularly with the Juul, is steeply on the rise.

The request is for paperwork associated to “product advertising; analysis on the well being, toxicological, behavioral or physiologic results of the merchandise, together with youth initiation and use; whether or not sure product design options, components or specs attraction to totally different age teams; and youth-related opposed occasions and shopper complaints related to the merchandise.”

In response, Juul Labs issued a press launch asserting its plan to fight underage use. The technique contains an preliminary funding of $30 million over the subsequent three years going in direction of impartial analysis, youth and dad or mum training and neighborhood engagement efforts. Juul Labs additionally mentioned it’ll assist federal and state initiatives to boost the authorized minimal buy age to 21+. The corporate web site has required that purchasers be 21 or older since August 2017.

Right here’s what Juul CEO Kevin Burns needed to say about it:

Our firm’s mission is to remove cigarettes and assist the a couple of billion people who smoke worldwide swap to a greater different. We’re already seeing success in our efforts to allow grownup people who smoke to transition away from cigarettes and consider our merchandise have the potential over the long-term to contribute meaningfully to public well being within the U.S. and around the globe. On the similar time, we’re dedicated to deterring younger individuals, in addition to adults who don’t at the moment smoke, from utilizing our merchandise. We can’t be extra emphatic on this level: No younger particular person or non-nicotine consumer ought to ever strive JUUL.

Juul Labs will not be the one group that the FDA is cracking down on. The company mentioned it had despatched out 40 warning letters to retailers promoting e-cigs, together with the Juul, to minors. A few of these retailers have been caught as the results of a ‘blitz’ that has been underway because the starting of April.

The company has additionally requested eBay to take down all listings of Juul vaporizers, which run the danger of being bought to minors.

Alongside the FDA’s request for info from Juul Labs, the company can be sending out related letters to different e-cig producers.

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