Spotify might let free users skip all ads

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Spotify is testing a brand new characteristic in Australia that’ll let non-paying customers skip advertisements (each audio and video) as many occasions as they like. The corporate tells AdAge that the concept is that customers will doubtless solely skip advertisements they don’t care about, so what they do devour will give Spotify suggestions on easy methods to higher goal them. An organization govt in contrast it to Uncover Weekly, however for advertisements. Advertisers gained’t need to pay for skipped advertisements.

I kind of perceive this, however I don’t know the way a lot better it would make advertisements. Individuals are lazy and don’t wish to need to navigate again to the app simply to skip an advert. Spotify says it’s solely testing the characteristic for now, however the purpose is to launch it globally. As somebody who pays for Spotify, this makes me really feel slightly dumb! I solely pay in order that I by no means have to listen to advertisements (and for offline downloads), however skippable advertisements appear simpler to tolerate. It takes a bit of labor to keep away from them, nevertheless it is likely to be definitely worth the effort simply to avoid wasting money.

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