Spotify launches ‘The Game Plan,’ a 10-part educational video series for artists – TechCrunch

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On the identical day that Spotify’s class-action settlement with musicians will get ultimate approval, the corporate is making a giant push to encourage artists to take part on its streaming service – on this case, by providing them a bunch of academic materials to assist them get began. The streaming service at the moment is launching its personal video collection dubbed The Sport Plan, which instructs artists on the right way to get began utilizing “Spotify for Artists,” and the opposite steps they must take to make their music accessible for streaming.

The collection consists of quick movies like: Getting Your Music Up; What Is Spotify for Artists?; Releasing Music; Constructing Your Artist Profile; Understanding Your Viewers; Easy methods to Learn Your Knowledge; Partaking Your Viewers; The Comply with Button, Selling Your Work, and Constructing Your Staff.

Within the movies, Spotify makes an attempt to demystify the world of streaming with tips on issues like when is one of the best time to launch music, how and why to make use of listening knowledge, the right way to add your music, when to rent a lawyer (irony alert), and extra.

The collection will even function interviews with specialists, together with Spotify employees, trade vets, and artists themselves, together with Rick Ross, Little Dragon, Mike Posner, and Vérité.

The concept is that, by sharing this information with the broader group, Spotify will be capable to assist artists construct their careers, the corporate explains. Naturally, it desires them to construct these careers and spend money on studying Spotify’s instruments – not these from its rivals.

“From profitable musicians, to staff who’re trade specialists, the Spotify group has a wealth of music trade data,” stated Charlie Hellman, Head of Creator Market, Spotify, in an announcement in regards to the launch. “We wish to equip artists in any respect phases of their profession with that highly effective data, and make it as accessible as potential.”

The video collection’ debut comes at a time when there’s elevated competitors for Spotify, together with from the simply now launched YouTube Music streaming service, which takes direct goal at Spotify with an identical worth level and the addition of music movies, together with harder-to-find performances which might be usually simply on YouTube. Plus, Apple’s new Netflix-like streaming service is rumored to be launching subsequent yr as a bundle with Apple Music.

The Sport Plan begins as a 10-part video collection, however Spotify says there’s extra to come back sooner or later.

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