Premium Beauty News – Designer Parfums adds Cerruti 1881 to its fragrance portfolio
Designer Parfums has acquired the perfume license of the Cerruti 1881. The model will joint the portfolio of status fragrances of the UK primarily based firm.
“Based in 1967 by Nino Cerruti in Paris, the Cerruti 1881 model is understood all around the world for the standard of its merchandise. Our objective is to construct on its sturdy heritage as we develop the model for future development,” mentioned Dilesh Mehta, Chairman and CEO of Designer Parfums.
Cerruti has a long-standing experience within the international perfume trade. The primary Cerruti perfume was launched in 1978 and since then the model has had many profitable fragrances for each women and men, notably the 1881 vary. Since April 2011, Cerruti 1881 is a part of the Hong Kong primarily based Trinity Restricted group, specialised in high-end males’s prêt-à-porter.
“Cerruti scents have all the time been a serious class for Nino Cerruti, opening the way in which for vastly profitable fragrances previously 40 years. In partnership with Designer Parfums, we look ahead to persevering with to construct on Cerruti’ s sturdy legacy as a number one way of life model,” mentioned Laurent Grosgogeat, Cerruti 1881 Govt Vice President.
Designer Parfums’ present portfolio is distributed throughout over 80 nations and covers a spectrum of classics with true heritage alongside designer and superstar perfume manufacturers together with Jean Patou, Aigner Parfums, Ghost, Jean-Louis Scherrer, and now Cerruti fragrances. Designer Parfums’ experience spans key perfume markets together with Europe, US, Asia and the Center East.
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