Netflix is adding an interactive ‘Minecraft’ story to its lineup, denies entry into gaming – TechCrunch

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Netflix denies a report that it’s getting into the gaming market, however says it’s increasing its lineup to incorporate a brand new game-related, “interactive” narrative sequence referred to as “Minecraft: Story Mode.” The brand new sequence would be the newest addition to its rising assortment of interactive tales, which embrace kid-friendly titles like “Stretch Armstrong: The Breakout,” “Puss in Guide: Trapped in an Epic Story,” and “Buddy Thunderstruck: The Perhaps Pile.”

In response to a current report from TechRadar, Netflix is partnering with Telltale Video games to convey sport experiences to its TV service, beginning with a Minecraft sport.

Netflix is now clarifying that it’s not a “sport,” precisely, it’s an interactive story.

The corporate introduced a 12 months in the past it could start experimenting with a brand new strategy to stream video, by means of “select your personal journey”-style tales that enable viewers to choose what occurs subsequent. This permits for a similar story to have a number of variations.

It’s the form of factor that might have by no means been doable by means of conventional linear TV, however is enabled by means of a web-based platform like Netflix. The tales may additionally make for a promoting level for households with youthful youngsters, when it comes to being a differentiating characteristic for its service.

The corporate confirms that “Minecraft: Story Mode” is a licensed 5-episode interactive narrative sequence that might be coming to its service this fall, in partnership with Telltale. The gaming writer Telltale Video games already affords “Minecraft: Story Mode” throughout different platforms, together with Steam, sport consoles, Google Play and the App Retailer.

Whereas Telltale and others take into account “Minecraft: Story Mode” to be a sort of sport, Netflix doesn’t. It’s a story you’re employed your method by means of, just like the others, it believes. (The story does happen within the Minecraft universe, nevertheless.)

“We don’t have any plans to get into gaming,” a Netflix spokesperson stated, in response to TechRadar’s report. “There’s a broad spectrum of leisure obtainable at present. Video games have change into more and more cinematic, however we view this as interactive narrative storytelling on our service,” they defined.

In the meantime, the opposite gaming venture TechRadar had uncovered – a sport associated to the Netflix hit “Stranger Issues” – is one thing that may launch in Telltale’s platform at a later date, Netflix says. It’s not a sport coming to Netflix’s service, and is as an alternative a part of Netflix’s ongoing advertising and title promotion efforts.

The corporate already has a Stranger Issues sport at present, and infrequently promotes its exhibits in different methods on cell. For instance, it launched a standalone “Orange is the New Black” app again in 2014, and when it was selling the brand new season of “Arrested Improvement,” it launched a “FakeBlock” app.

“Stranger Issues” lends itself extra to a cell gaming format, although. And Netflix does use video video games to drive consciousness of its model and content material.

As the corporate said in a current job posting for a Supervisor of Interactive Licensing:

We’re pursuing video video games as a result of we consider it is going to drive significant present consciousness/buzz and permit followers to “play” our hottest content material. We wish the interactive class to assist promote our titles so that they change into a part of the zeitgeist for longer intervals of time and we wish to use video games as a advertising tactic to seize demand and delight our member neighborhood.

After all, interactive tales do blur the road between video games and narrative storytelling – one thing that’s a more moderen pattern throughout on-line platforms today. For instance, certainly one of Apple’s Design Award winners this 12 months was a part-story, part-game referred to as “Florence,” which concerned each narrative components and interactive options.

To what extent these work as nicely on Netflix’s platform as they do on smartphones nonetheless stays to be seen, provided that the format continues to be new to streaming providers. Time will inform if it’s definitely worth the continued funding, of if Netflix’s experimentation will at some point conclude.

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