Nebraska wants tourists to know the state is ‘flat, boring’ and ‘not for everyone’ – National
The U.S. state of Nebraska has a brand new pitch to vacationers: “Truthfully, it’s not for everybody.”
The Nebraska Tourism Fee has launched a tongue-in-cheek marketing campaign that pokes enjoyable on the state that’s “well-known for our flat, boring panorama.”
“We’re simply merely not on folks’s procuring checklist for a trip,” John Ricks, govt director of the Nebraska Tourism Fee, informed ABC Information. “You’ll be able to’t change perceptions simply by offering data, so we needed to be disruptive ultimately.”
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The marketing campaign was unveiled early this week and options print and on-line adverts utilizing self-deprecating humour.
“Fortunate for you, there’s nothing to do right here,” reads an advert that includes group floating down a river in a livestock tank.
“Festivals for all the things from mud to testicles,” reads one other, in a nod to a competition that options deep-fried sheep and beef testicles.
The tourism fee mentioned based mostly on earlier model analysis in 2017, they found shoppers don’t actually contemplate the state a journey vacation spot, and don’t hassle to place in time to analysis issues to do in Nebraska.
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“To make folks pay attention, it’s a must to hook them someway,” Ricks informed the Omaha World-Herald. “We needed to shake folks up.”
The state’s earlier slogans embody: “Nebraska Good,” “Potentialities … infinite” and “Ship a Postcard from Nebraska.”
The brand new marketing campaign appeared well-received on social media, with some suggesting different self-deprecating tags.
“Extra cows than folks since 1827….oh wait that’s true,” Jeff Timm tweeted.
“Oh, no! I’m out of the blue overcome with curiosity about Nebraska. Stinking efficient marketing campaign!!” one other chimed in.
Right here’s a take a look at extra social media response:
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