Meero raises $45 million for its on-demand photography service – TechCrunch

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Have you ever ever puzzled why pictures on Airbnb, UberEats and your favourite lodge platform all the time look so good? French startup Meero has been engaged on a market and AI-powered expertise to make it straightforward to get good pictures of merchandise and locations.

The corporate has raised a brand new $45 million spherical led by Alven Capital and Idinvest. Eight months in the past, Meero already raised $15 million from International Founders Capital, Aglaé Ventures, Alven Capital and White Star Capital.

“We centered on this concept as a result of we wished to make the online stunning,” co-founder and CEO Thomas Rebaud instructed me final 12 months. “We realized that we’re all on Instagram and that pictures are stunning. However then, you go on a market and pictures aren’t nice.”

The corporate first checked out the actual property market and partnered with actual property corporations to optimize the images course of as a lot as attainable.

It begins with discovering a photographer. As a substitute of working with a whole lot of photographers in a whole lot of cities, Meero allows you to discover a photographer in over 100 international locations. Costs, contracts and processes are all standardized as a way to keep away from any shock. Meero takes a reduce on each transaction.

After the capturing, photographers often should spend hours deciding on and modifying the most effective pictures. This often takes even longer than the capturing itself.

Meero has been engaged on AI-powered algorithms so that you just don’t have a lot to do. You add your pictures, and the service will automagically deal with the modifying. By rushing up this course of, a photographer can work on extra tasks. And Meero may also reduce variable prices drastically — that is key relating to Meero’s scalability.

With at present’s funding spherical, the startup goes to open new places of work within the U.S. and someplace in Asia. Meero will even rent extra laptop imaginative and prescient consultants in France.

Meero presently has 40,000 shoppers and processes a brand new transaction each 30 seconds. Purchasers often get pictures inside 24 hours. The corporate now additionally allows you to order movies from the identical platform.

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