Investors Punish L Brands After Victoria Secret’s Weakness

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Victoria’s Secret, the flagship magnificence and lingerie line for L Manufacturers Inc., merely isn’t resonating with buyers.

Income from Victoria’s Secret merchandise fell 1% for the five-week interval ended July 7, in contrast with the identical interval final yr, L Manufacturers Chief Investor Relations Officer Amie Preston mentioned in an audio message accompanying its newest gross sales report. Fewer prospects visited shops for Victoria’s Secret’s semiannual sale, forcing the corporate to elongate it by about two weeks and slash already diminished costs.

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