Google says political-leaning advertisers will require an ID to verify their identity
Google will implement new transparency guidelines regarding US election advertisements this week. In a weblog submit, Google Senior Vice President Kent Walker says that anybody who needs to buy election advertisements within the US will now be required to show that they’re a US citizen or resident by offering a “a government-issued ID and different key info.”
Google additionally says that it’s going to start to launch a brand new Transparency Report that may define who’s buying political advertisements, and the way a lot they’re spending, and also will roll out a “searchable library” for customers to go looking via to seek out the identification of advertisers.
The transfer follows up to date insurance policies from Fb, which mentioned earlier final month that it’s going to require advertisers and web page managers to confirm their identification in the event that they need to run advertisements round political points.
Supply hyperlink – https://www.theverge.com/2018/5/5/17322744/google-political-election-ads-verification-advertisers