Google and Levi’s ‘connected’ jacket will let you know when your Uber is here – TechCrunch

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Bear in mind Venture Jacquard? Two years in the past, Google confirmed off its “linked” jean jacket designed largely for bike commuters who can’t fiddle with their telephone. The jacket launched this previous fall, in partnership with Levi’s, providing a approach for wearers to regulate music, display telephone calls, and get instructions with a faucet or brush of the cuff. Right this moment, Google is including extra performance to this piece of sensible clothes, together with assist for ride-sharing alerts, Bose’s “Conscious Mode,” and placement saving.

The options arrived within the Jacquard platform 1.2 replace which hit this morning, and can proceed to roll out over the week forward.


It’s form of odd to see this commuter jacket including ride-sharing assist, on condition that its main use case, to this point, has been to supply a safer approach to work together with expertise when you’ll be able to’t use your telephone – specifically, whereas biking, as showcased within the jacket’s promotional video. (See above).

However with the ride-sharing assist, it appears that evidently Google desires to make the jacket extra practical typically – even for these occasions you’re not actively commuting.

To make use of the brand new characteristic, jacket homeowners join Lyft and/or Uber within the companion cell app, and assign the “rideshare” skill to the snap tag on the cuff. The jacket will then notify you when your trip is three minutes away and once more when it has arrived. When customers obtain the notification, they will brush in from their jacket to listen to extra particulars about their trip.

One other new addition is assist for Bose’s Conscious Mode, which picks up surrounding sounds and sends them to the consumer’s ear by means of supported headphones. The characteristic is useful when it comes to providing some noise discount with out dropping the power to listen to necessary issues taking place round you – like approaching automobiles, horns, and different folks, for instance.

Jacquard will now enable customers to show any gesture right into a toggle for Conscious Mode to show it on or off for Bose’s QC30 and QC35 headphones.

And lastly, the jacket will assist with the ability to drop a pin on the map to avoid wasting a location then see, share or edit it from the app’s Exercise display.

The jacket continues to be a curious experiment with linked clothes – particularly on condition that a lot of what the jacket can do, can now be completed with a smartwatch today.

Google and Levi’s aren’t sharing gross sales numbers, so it’s arduous to talk to adoption at this level, both.

Nevertheless, a Google spokesperson did inform us that “[Levi’s is] happy with the response and proceed[s] to be excited to listen to from folks about what’s helpful and what requests they’ve as soon as they buy the jacket.”

Given the addition of ride-sharing assist, one wonders if perhaps the main target is increasing past the bike commuters crowd, to those that simply don’t like having their smartphone out, typically.


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