Coca-Cola explores entering cannabis market with ‘wellness beverage’

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The Coca-Cola Firm has revealed it’s “carefully watching” the event of hashish drinks because it mulls whether or not to enter the market with a non-psychoactive product.

The beverage big’s announcement got here following experiences it was in talks with Canadian marijuana firm Aurora Hashish to create drinks infused with cannabidiol (CBD).

Coca-Cola mentioned it was contemplating a transfer into the market as a way to use CBD as an ingredient in “wellness” merchandise, however had made no formal determination on whether or not to take a position.

Shares of Aurora had been up almost 17 per cent on the Toronto Inventory Trade on the report.

Medicinal hashish to be obtainable on prescription in UK

“We have now no real interest in marijuana or hashish,” Coca-Cola mentioned in a press release issued on Monday.

“Together with many others within the beverage trade, we’re carefully watching the expansion of non-psychoactive CBD as an ingredient in purposeful wellness drinks world wide. 

“The area is evolving shortly. No selections have been made at the moment.”

In contrast to different chemical compounds present in hashish, akin to THC, CBD doesn’t trigger intoxicating results on customers.

It will probably nonetheless be used for quite a few medical functions, together with to ease ache related to a number of sclerosis and within the remedy of varied sorts of childhood epilepsy.

Coca-Cola’s curiosity within the hashish trade is one other indication of the rising acceptance of the plant by established corporations. 

Spirits maker Constellation Manufacturers purchased a minority stake in a Canadian marijuana producer final yr.

Further reporting by AP

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