Bustle Owner Bryan Goldberg Wins Bankruptcy Auction for Gawker.com

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NEW YORK—A holding firm owned by

Bryan Goldberg,

the founding father of the web sites Bleacher Report and Bustle, has been picked because the profitable bidder for the belongings of former media gossip website Gawker, in accordance with individuals accustomed to the matter.

An public sale for Gawker was held Thursday within the Manhattan places of work of Ropes & Grey LLP, the legislation agency that has represented Gawker’s former writer because it has been liquidating in chapter during the last two years. Mr. Goldberg positioned a excessive bid of $1.35 million, certainly one of these individuals mentioned. The belongings on the market embrace the Gawker area, social media accounts and practically 200,000 of its revealed articles.

Mr. Goldberg, 35 years outdated, outbid  Mineola, N.Y.-based advertising agency Didit Inc., whose $1.13 million supply had led the bidding for the weblog, these individuals mentioned. He mentioned in an e-mail to The Wall Avenue Journal “there are not any agency plans in place for the time being” for Gawker going ahead and mentioned he didn’t count on that to alter earlier than the tip of the yr.

“There are lots of people who’ve opinions about Gawker, and I’d prefer to spend the following few months listening to them,” Mr. Goldberg mentioned.

A chapter decide is scheduled to approve a sale of Gawker on Tuesday.

Mr. Goldberg obtained his begin as a co-founder of the Bleacher Report sports activities weblog, which was offered in 2012 to Time Warner Inc. for  $175 million. The next yr, Mr. Goldberg launched Bustle, a website geared toward millennial ladies.

In early 2017, Bustle raised $12 million with an eye fixed towards making acquisitions. A month later, it acquired Elite Day by day from the Day by day Mail. In March of this yr, Bustle purchased the style and elegance website Zoe Report from

Rachel Zoe.

Gawker Media was compelled to file for chapter 11 safety in June 2016 after shedding a lawsuit introduced by skilled wrestler Hulk Hogan. The jury ruling resulted in a $140 million judgment. Hulk Hogan’s case was secretly funded by billionaire enterprise capitalist

Peter Thiel.

The wrestler is entitled to 45% of the proceeds from the sale of the Gawker website.

Gawker was left behind in chapter after Univision Communications Inc. handed on the positioning when it acquired its sister websites, together with Gizmodo, Jezebel, Kotaku and Deadspin, in 2016 for $135 million. Univision confirmed earlier this week it’s exploring a sale of those former Gawker Media blogs.

Requested if he had any plans to accumulate the previous Gawker Media blogs owned by Univision, Mr. Goldberg mentioned: “We are going to take a detailed have a look at these publications. I don’t know something in regards to the course of or the price—however I’ve actually admired the standard of these manufacturers for a few years.”

Thursday’s public sale caps a advertising course of that started final yr however rapidly hit a snag after Mr. Thiel expressed curiosity in buying the positioning. On the time, Gawker Media’s attorneys have been exploring a possible lawsuit in opposition to Mr. Thiel over his secretly funding litigation that drove the corporate into chapter 11 and out of enterprise.

Mr. Thiel agreed to withdraw from the Gawker sale in a settlement with Gawker Media.

Hulk Hogan’s case involved Gawker publishing excerpts of a video of a sexual encounter with the spouse of the wrestler’s former pal, a radio present host generally known as Bubba the Love Sponge. The case was settled in chapter 11 for $31 million. 

Mr. Thiel has mentioned he backed the case as a result of he believed Gawker violated the wrestler’s privateness.

Gawker Media has maintained the decision would have been overturned or the judgment lowered had it had the monetary wherewithal to mount an enchantment.

Gawker’s new proprietor would be capable of take away outdated articles that have been revealed on the web site earlier than it shut down, a few of which had been the topic of threatened litigation. Matters lined within the archive are broad and embrace an early expose on the drug bazaar Silk Street, a rant about meals at diners being too costly, and several other columns written from the attitude of a canine.

“We take this matter very critically,” Mr. Goldberg mentioned in response to a query about what’s going to occur to the Gawker archive. “We aren’t capable of remark about this on the document for the time being, however I need to reassure everybody within the publishing trade that we all know how necessary that is to lots of people.”

Some former Gawker writers and First Modification activists have raised considerations new proprietor would possibly take away controversial articles from the positioning.

Gawker was based in 2003 by

Nick Denton,

who wrote on the final article revealed to the positioning that the weblog “was an experiment in journalism free of business pressures and the necessity for respectability, constrained solely by legislation.”

Reached by e-mail in Switzerland, Mr. Denton had no quick remark besides to say he was conscious of the sale and was completely satisfied to be sitting on the shore of Lake Zurich.

Write to Jonathan Randles at Jonathan.Randles@wsj.com and Lukas I. Alpert at lukas.alpert@wsj.com



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