Big Advertisers Embrace Blockchain to Root Out Digital Spending Waste

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Blockchain expertise has made inroads in industries from logistics to well being care. Now, it’s gaining traction with entrepreneurs, who see it as a possible reply to the pitfalls of internet marketing.

Anheuser-Busch InBev, AT&T Inc., Kellogg Co., Bayer AG and Nestle SA are amongst advertisers which are beginning to use the nascent expertise to determine whether or not their advertisements are seen by actual folks, not computer-generated bots, and the way a lot of their spending is siphoned off by middlemen.

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