AT&T’s DirecTV Now live TV service launches a DVR, upgrades the app with new features – TechCrunch

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AT&T’s over-the-top streaming service for wire cutters, DirecTV Now, is lastly starting to roll out its cloud DVR characteristic – a 12 months and a half after its launch. The DVR has been in testing since final 12 months, with AT&T in seemingly no hurry to push out the characteristic that’s since develop into a baseline for dwell TV providers, together with YouTube TV, Hulu with Stay TV, Sling TV and others. Actually, AT&T’s DVR stays in beta immediately, the corporate says. However it’s now broadly obtainable iOS and tvOS customers, together with the launch of a number of different options, together with help for further streams, an expanded on-demand library, and extra entry to native channels when touring.

The DVR – which AT&T calls the “True Cloud DVR” – will supply customers 20 hours of free recording, help for quick ahead and rewind, and the flexibility to retailer exhibits for as much as 30 days. That is far much less storage than what beta testers had – they may save as much as 100 hours of recordings. Because it seems, AT&T will make expanded storage a paid improve. Later this summer season, customers can choose to pay $10 monthly extra to save lots of 100 hours of exhibits for as much as 90 days, the corporate says.

The bigger DVR isn’t the one paid improve turning into obtainable. Customers can even now select to pay for a further, third stream for $5 monthly.

As well as, DirecTV Now could be introducing a brand new appear and feel for its app throughout platforms. The redesign prioritizes customers’ most-watched exhibits and favorites, and means that you can watch your present stream whereas searching for different issues to look at.

This new look is rolling out immediately to iOS and tvOS customers, plus supported net browsers, and can hit Android, Fireplace TV and Roku gadgets within the weeks forward.

The revamped app additionally consists of extra on-demand content material, with over 25,000 titles now obtainable for on-demand viewing, and new episodes on some channels turning into obtainable on-demand proper after airing, AT&T says. And customers will have the ability to entry their native channels, like ABC, CBS, FOX and NBC, once they’re away from their dwelling market.

The adjustments to DirecTV Now are vital for AT&T to stay aggressive, as they arrive at a time when the corporate’s video enterprise is shrinking, when it comes to income.

However the losses on AT&T’s conventional TV entrance are presently being offset by the DirecTV Now web new clients. Prior to now quarter, the service added 312,000 extra clients to succeed in 1.46 million whole subscribers. Rival Dish, in the meantime, didn’t offset its pay TV losses this previous earnings, with its 91,000 Sling TV provides – although that service is forward of AT&T’s in whole subscribers. Hulu and YouTube TV don’t escape their dwell TV numbers, however are reportedly angling for third place. 


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