Amazon Wants to Know Your Waistline

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Amazon.com
Inc.

AMZN zero.05%

desires to know one of many extra intimate issues about you: physique dimension.

The web retailer is inviting folks to an workplace in New York to measure small adjustments in dimension and form over the course of 20 weeks. These chosen by way of a survey to take part within the 10, bimonthly visits will obtain Amazon reward playing cards value as much as $250, in keeping with an invite reviewed by The Wall Road Journal.

“We’re inquisitive about understanding how our bodies change form over time,” in keeping with the survey. The invite comes from Amazon’s new Three-D physique scanning unit, an outgrowth of its acquisition final yr of laptop imaginative and prescient startup Physique Labs.

Precisely predicting how a pair of denims or a go well with will match is a Holy Grail for retail. Know-how to mannequin a human physique and the way clothes will look on it has a variety of functions, from with the ability to stop returns of ill-fitting clothes to on-demand printing and manufacturing.

Startups and analysis groups have sprung up world wide to sort out the issue. Amazon acquired Physique Labs final yr, but it surely has been an vital problem for firm executives for years, in keeping with folks accustomed to the matter.

In line with job postings for the division, the Amazon crew is at the moment creating statistical Three-D fashions of human our bodies, which it should then match to photographs and movies of individuals by way of deep-learning algorithms and different ways. That may have a “wide selection of economic functions” for Amazon prospects, the corporate says within the job advert.

An answer might have large affect: Amazon is anticipated to overhaul

Walmart
Inc.

to develop into the most important attire retailer within the U.S. this yr, in keeping with

Morgan Stanley

analysts.

Within the on-line survey, Amazon asks if members’ weight and health degree had modified dramatically over the previous yr, in addition to if they’re pursuing any particular weight reduction or health targets. The survey asks if members would be capable to journey to Union Sq. in New York Metropolis for the Three-D photograph scan examine each two weeks for 30-minute classes that may observe their physique form adjustments over time.

An Amazon spokeswoman mentioned she couldn’t touch upon rumor or hypothesis.

Returns are one of many highest prices for on-line retailers because it requires paying for delivery each methods, together with processing the merchandise when it will get again to a warehouse. Attire usually tops the listing in terms of on-line return charges, with provide chain consultants placing the charges for some retailers north of 40%.

And most retailers, together with Amazon, provide many attire returns without spending a dime. That prompts some prospects to make use of their houses like altering rooms, ordering a number of sizes and types and returning what they don’t need.

“The returns charges are actually excessive. And it’s completely not free for the retailer,” says John Haber, chief government of provide chain consultancy Spend Administration Consultants.

Amazon has made a much bigger push into clothes in recent times, launching quite a lot of personal labels. The corporate final yr launched “Prime Wardrobe,” a free service that enables members to refill a field with eligible gadgets and return what they don’t need without spending a dime.

The corporate additionally launched its Echo Look gadget final yr, which permits customers to take photographs and examine their appears aspect by aspect for a critique.

Whereas know-how to measure our bodies has made strides in recent times, it’s nonetheless an extremely difficult discipline, says Susan Ashdown, a professor at Cornell College who has studied clothes sizing and match for 35 years and physique scanning know-how since 2000.

“It’s rather more difficult than anybody imagines,” she says, citing the various kinds of materials, plus the massive number of physique sizes and shapes mixed with completely different postures. “The way you maintain your shoulders, the angle of your hips—the whole lot feeds into how effectively your garments suit you.”

Know-how to assist present how clothes would possibly match over a scanned physique is additional alongside than that permitting customized clothes manufacturing, she mentioned.

“Getting from that to a well-fitting piece of clothes is a big leap,” she provides.

Write to Laura Stevens at laura.stevens@wsj.com



Supply hyperlink – https://www.wsj.com/articles/amazon-studies-body-sizes-to-get-that-perfect-clothing-fit-1525355115?mod=pls_whats_news_us_business_f

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